1) Information We Collect

Information you provide:

• Identifiers and contact details (e.g., name, email, phone number, address)

• Appointment details, preferences, and communications

• Forms and messages you send to us (please avoid including sensitive health details via SMS or standard email)

Information we collect automatically:

• Device and usage data (e.g., IP address, browser type, pages visited, timestamps)

• Cookies or similar technologies for site functionality and analytics (see Section 7)

Information from service providers:

• Communication platforms (e.g., call recordings/transcripts, text delivery status)

• Scheduling, billing, and analytics tools we use to operate our clinic and website

When we act as a healthcare provider, some information we receive or create may be Protected Health Information (PHI). We safeguard PHI in accordance with applicable law and our internal policies and use secure channels for PHI whenever feasible.

2) How We Use Information

We use information to:

• Provide clinical and wellness services, schedule visits, and send communications you request

• Operate the Unity Move PT Alerts SMS program (e.g., manage opt‑ins/opt‑outs, deliver messages, maintain consent records)

• Improve our website, services, and patient experience

• Secure our systems, prevent fraud or misuse, and meet legal and regulatory obligations

• Send educational content and promotions with your consent (you can opt out at any time)

3) SMS‑Specific Practices

• Enrollment in SMS is voluntary and requires your explicit consent. See SMS Terms at https://unitymovept.com/sms-terms.

• Do not include sensitive health information in texts you send us; SMS is not encrypted. For clinical questions, we will direct you to secure channels.

• We maintain consent logs (e.g., timestamp, method, phone number) for compliance.

4) How We Share Information

We share information only as needed to operate our clinic and communications:

• Service providers who process data on our behalf (e.g., messaging vendors, virtual assistant platforms, scheduling/billing, analytics). They are bound by contractual obligations to protect information and use it only as instructed.

• Legal and safety: to comply with law, enforce our policies, or protect rights, safety, and security.

• Business transfers: in connection with a merger, acquisition, or similar event, subject to continued protections.

We do not sell personal information.

5) Data Retention

We retain information for as long as necessary to provide services, meet legal requirements, and maintain accurate consent and transaction records. Retention periods vary by data type and applicable rules.

6) Security

We implement administrative, technical, and physical safeguards designed to protect information. No method of transmission or storage is 100% secure. We monitor our vendors and take steps to address vulnerabilities.

7) Cookies & Analytics

We may use cookies and similar technologies for essential site functions, performance measurement, and to understand how visitors use our site. You can control cookies through your browser settings. Some features may not function properly without certain cookies.

8) Your Choices & Rights

• SMS: Text STOP to opt out of Unity Move PT Alerts; text HELP for help.

• Email: Use the unsubscribe link in any email or contact us.

• Access/Update: Contact us to access or update your information.

• State rights: Depending on your state, you may have additional privacy rights. Contact us to exercise these rights.

9) Children’s Privacy

Our website and SMS program are intended for adults and for minors receiving care with a parent/guardian. We do not knowingly collect personal information from children without appropriate consent.

10) Third‑Party Links

Our website may link to third‑party sites or services. Their privacy practices are governed by their own policies.

11) Changes to This Policy

We may update this Privacy Policy from time to time. We will post changes at https://unitymovept.com/privacy and update the Effective Date. Your continued use of our services constitutes acceptance of the revised policy.

12) Contact Us

Questions about this Policy or our practices?
Unity Move Physical Therapy & Wellness
Email: info@unitymovept.com • Phone: (315) 687‑8678 • Address: 4000 Medical Center Drive, Suite 108, Fayetteville, NY 13066